Making Media, Making Change

Digital Technologies, Storytelling, and Activism

Add your voice to the growing media justice movement. Seek out and amplify hidden stories. No production experience necessary.

Program Structure

This part-time course, 8 credit program meets twice weekly. One day is devoted to seminar-style discussion, and the other to practical skill-building sessions in the “digital laboratory.” These two linked courses allow students time for other commitments while having an immersive, community-based experience. Students who are interested in earning additional credits may elect to take a 4 or 8 credit internship in the term following the class.

Topics & Themes

Storytelling in social movements, social impact film and video, media justice and community media , the politics of representation, video activism in the digital age.


St. Paul Neighborhood Network, St. Paul, MN

Terms & Dates

Fall: September 5–December 15, 2017; and Spring: January 18–May 5, 2017


8, 12, or 16 credits

Staff and Faculty

Erin Walsh

Program Co-Director

Erin Walsh has spent the last decade exploring how digital media shape our learning, our relationships, and capacity to create change in the world. She holds a degree in human geography from the University of Minnesota where she investigated the role of storytelling and personal narrative in struggles for environmental justice in rural California. Fascinated by the way that digital technologies can both amplify and mute the power of our stories, Erin has since worked with educators, families, and communities across the country to translate research in this field into meaningful action.

In addition to directing Making Media, Making Change, Erin teaches a course at the University of Minnesota and is a national speaker and trainer for Mind Positive Parenting, Search Institute, and Youth Frontiers on issues related to digital media, child development, and youth engagement. She has worked with undergraduate students and several non-profit organizations on digital storytelling and story-mapping projects and has consulted with schools, school districts, and other youth serving organizations throughout the country on issues related to screen media and youth development. She is honored to be teaching at HECUA and explore timely and important questions with students related to what it means to be an agent of change in the 21st century.

D.A. Bullock

Program Co-Director

D.A. Bullock is an award-winning filmmaker and social practice artist in the field of story-based activism. His films have been featured at national and international festivals including Toronto International Film Festival & Chicago International Film Festival. Winner of best feature film 2003 Urbanworld Film Festival in New York.

In 2011 Bullock founded Bully Creative Shop, a feature film, documentary, media art and digital content social enterprise. Bullock is a 2014 McKnight IFP Media Artist Fellow, 2015 MN State Arts Board Grant recipient and 2016 Intermedia Arts / City of Minneapolis Creative Citymaking Artist.

His cinematography work can be seen currently in the ARRAY Releasing documentary film VANISHING PEARLS available on Netflix.

Bullock is a Filmmaker, a storyteller and a social practice artist, also a creator of a significant multimedia social activism platform and story-based organizing strategy. He is a foremost leader in the field of story-based organizing in the Twin Cities.

Bullock’s 2016 project for the City of Minneapolis, Blueprint for Equitable Engagement project has been meeting with a range of community members and City officials to hear about their definition of the term “equity.” Bullock is developing a series of short video segments to pilot using video as a public comment format (similar to letters and emails).

Bullock also developed a mobile, artist designed engagement pulpit in collaboration with JXTA, a youth arts organization in north Minneapolis. The pulpit has made an appearance at several community events across Minneapolis to give the community a creative platform for speaking their minds. The concept is for all residents of Minneapolis to have a voice and a platform to share and shape what equity and the future of Minneapolis will look like.

The Blueprint for Equitable Engagement is a multi-year strategic action plan led by the City’s Neighborhood and Community Relations department (NCR). The Blueprint is designed to ensure an equitable community engagement system for the City of Minneapolis; and to ensure the City’s engagement efforts are equitable in their approach and implementation. An equitable engagement system ensures that all community voices are sought and valued, and that decision-makers reflect the communities they serve.

In 2016 Bullock co-founded The Underground Media Collective, a community based media co-op designed to re-imagine public media specializing in media justice, media literacy, and new media distribution for community voices.


From Consumers to Creators (4 credits)

The From Consumers to Creators course is a critical exploration of the role of storytelling and media in social change efforts. Students examine the ways that story is both a lens through which you understand the world and a tool you can use to shape it. Students have the opportunity to learn about and evaluate media-based activist strategies in the context of competing theoretical perspectives on media and society. Students use theory and field experiences to reflect upon and hone your own digital practices as an effective agent of social change.

Digital Laboratory (4 credits)

The Digital Laboratory course is focused on the development and production of compelling videos. Students  videography is expected to demonstrate both innovative content and high quality production. As part of this course, students  will be trained by SPNN staff in camera operations, aesthetics of video production, shot composition, audio, lighting, and editing. Students  work will be graded with their growing skill set in mind. The grading rubric assesses both technical improvement and improvements in story-telling ability. This reflects MMMC’s focus on media that catalyzes social change. By the end of the semester students  will be able to produce video suitable for public broadcast.

Optional Internship (4 or 8 Credits)

Students have the option of a 4 or 8-credit internship course the term following the coursework. This internship, led by HECUA’s Manager of Internships and Community Partnerships, is a minimum of 100 or 200 hours, and takes place at SPNN. Students may: Build on Digital Laboratory skills to create programming for SPNN. • Produce professional-level videos for SPNN’s community clients. • Assist in the daily work of the organization by being embedded in one of SPNN’s departments. • Teach community producers basic video production skills and act as a resource for community programming. • All students will meet regularly with program faculty and classmates to reflect on their work, integrate the internship with program content, and receive support toward accomplishing individual learning goals.

Complete Syllabus


Students have the option of a 4 or 8-credit internship course the term following the coursework. For students with significant production experience, it may be possible to enroll in the internship course at the same time as the two linked courses. Email Program Representative Lauren White for more information.

Below are details of a few recently completed internships and projects. Note that all internship sites in Making Media, Making Change are hosted by community partner SPNN. Internship site placement can change semester to semester in response to the needs of the organization, and when possible, in response to the specific interests of students in the program.

Community Technology Empowerment Program (CTEP)

The HECUA intern worked with the Community Technology Empowerment Project (CTEP) at SPNN, a program that works to close the digital divide for new immigrants and low-income communities in Minneapolis and Saint Paul. She was the production manager for four CTEP AmeriCorps technology civic engagement videos. One example of the videos they created was to highlight “Stop! Animate!” a three- week stop-motion animation camp for the youth at CLUES.

SPNN Community Productions

Two HECUA students spent the summer as a production intern with the Community Productions department at SPNN. One student helped coordinate and schedule guests for the SPNN Forum series. She played a big role in seeking out speakers, scheduling and prepping the shows, and even interviewing guests on a few occasions.

The other student completed his SPNN internship during the same semester that he was taking the MMMC course. He received special permission based on his technical experiences and skill level with filming, and completed an 8-credit, 200-hour internship housed with the Community Productions department at SPNN. He was very quickly treated like a staff member in the department, operating the camera at community events like the Saint Paul Forum, and at a number of community parades. He also worked on graphics, and in post-production and spent time filming episodes of Candy Fresh, an original live music and dance show highlighting local artists in front of a live audience.

Program Costs

Fee Breakdown:

Making Media, Making Change is a semester-long program based in Minneapolis-St. Paul, Minnesota that allows students to remain on their home campuses but also have an immersive, community-based learning experience. Part-time program fees include tuition, all reading materials, field visits (including meals while traveling), and tickets to events and opportunities associated with the program.

More information regarding program costs and fee breakdowns.

Group A schools

Students from the University of Minnesota fall into this category.  

For the two linked courses, 8 credits:


For two courses (8 credits) plus a 4-credit internship:


For two courses (8 credits) plus an 8-credit internship:


Group B schools

Students from all member and affiliate member schools except Denison University, and the University of Minnesota.*

For the two linked courses, 8 credits:


For two courses (8 credits) plus a 4-credit internship:


For two courses (8 credits) plus an 8-credit internship:


*unDACAmented students from Augsburg College receive a $2,100 scholarship from Augsburg for a 16 credit course.

Group C schools

Students from Denison University and nonmember schools. Although a HECUA member, Denison has opted to apply its member discount to a grant program dedicated to assisting low-income Denison students who wish to participate in a HECUA program.

For the two linked courses, 8 credits:


For two courses (8 credits) plus a 4-credit internship:


For two courses (8 credits) plus an 8-credit internship:



HECUA distributes three scholarships to students from consortium member schools: Scholarship for Racial Justice (up to $4,000); the Scholarship for Social Justice (up to $1,500); and the Scholarship for Community Engagement (up to $750 for semester-long programs, and $350 for short-term programs). Learn more about the HECUA Scholarship program.

Good to Know

This program consists of two linked courses (8 credits total). The topics we will cover in the program are complex and interrelated, though you will receive separate grades for the following 2 semester classes:

  • From Consumers to Creators (4 Credits)
  • Digital Laboratory (4 Credits)

Due to the interrelated nature of the content and field experiences, you are required to take both courses simultaneously (in other words, you cannot only sign up for only one of the courses). You can continue to take classes on your home campus in addition to the 8 HECUA credits. This gives you the flexibility to continue making progress on campus while engaging in an immersive, experiential, community-based program.

These programs offer an optional internship, for either 4 or 8 credits. This internship takes place after the two linked courses have concluded.

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